In August 1888, when the fuel line of a Benz Patent-Motorwagen became blocked somewhere between Mannheim and Pforzheim, Bertha Benz did not have a mechanic, a toolkit or even a precedent to follow. She had a hairpin.

She used it to clear the obstruction and continued driving.

The repair was one of several improvised solutions during what became the world’s first long-distance journey by automobile. Bertha had set out with her sons Eugen and Richard without telling her husband, Karl Benz. Her destination was Pforzheim, nearly 100 kilometres from Mannheim. By the time she arrived, she had done more than complete an audacious family journey. She had demonstrated that the automobile could leave the workshop and function in the real world.

That journey feels particularly apt in 2026. Mercedes-Benz is marking 140 years since Karl Benz applied for the patent for his three-wheeled motor car on 29 January 1886. The anniversary is less a look backwards than an opportunity to examine an unusual legacy, one shaped by invention, competition, safety, design and the persistent belief that the car is never quite finished.

Two Inventors, 130 Kilometres Apart

The automobile has an unusually neat origin story because two versions emerged almost simultaneously.

In Mannheim, Karl Benz was developing a vehicle conceived from the outset as a motor car. His patent DRP 37435, filed on 29 January 1886, is widely regarded as the birth certificate of the automobile and now forms part of UNESCO’s Memory of the World Register.

About 130 kilometres away, Gottlieb Daimler was working with Wilhelm Maybach on a high-speed combustion engine. In 1886, Daimler installed it in a carriage, creating the first four-wheeled automobile. Benz and Daimler worked independently and, despite their proximity, never met personally.

Their businesses would converge four decades later. Benz & Cie. and Daimler-Motoren-Gesellschaft merged in 1926 to form Daimler-Benz AG, with the company’s cars carrying the Mercedes-Benz name.

There is something fitting about that dual beginning. The automobile did not emerge from a single flash of inspiration. It came from engineers solving similar problems in different workshops, followed by a woman who took one of those inventions onto the road and exposed all the problems that remained.

Innovation, from the beginning, was practical.

When Luxury Began to Mean Safety Too

The romance of automotive history tends to favour speed, beautiful silhouettes and racing victories. Yet some of Mercedes-Benz’s most consequential work has been considerably less glamorous.

In 1959, the Mercedes-Benz 111 series “Fintail” became the first production model to use the safety body developed by engineer Béla Barényi. Its structure combined deformable zones at the front and rear with a more rigid passenger cell, allowing crash energy to be absorbed in a controlled way. The principle became fundamental to modern passive vehicle safety.

The following decades brought a succession of technologies that now feel ordinary precisely because they became so widely adopted.

In 1978, the first digital electronically controlled anti-lock braking system, developed with Bosch, made its world premiere in the Mercedes-Benz S-Class. The driver airbag followed in a production S-Class in 1981, paired with a seat belt tensioner for the front passenger. In 1995, the Electronic Stability Programme debuted in the S-Class 140 series, designed to help prevent a vehicle from skidding in critical situations.

These developments altered the idea of automotive luxury. Comfort and craftsmanship remained important, but engineering increasingly had to make occupants feel protected as well as indulged.

The S-Class would repeatedly become the place where that philosophy appeared first. Not every Mercedes-Benz safety innovation debuted there, but ABS, the production driver airbag and ESP all did.

Mercedes-Benz: The Cars That Became Cultural Objects

Engineering alone does not explain why certain cars move beyond transport and enter design history.

The Mercedes-Benz 300 SL is one of them. Introduced in 1954, its famous roof-hinged doors were a consequence of its racing-derived structure, but they gave the car a silhouette that would become instantly recognisable. In 1999, an international jury of experts voted the 300 SL “Sports Car of the Century”.

Its importance lies partly in that overlap between necessity and beauty. The Gullwing doors were not conceived merely as theatre. A technical solution became the car’s defining visual signature.

Decades later, another Mercedes-Benz would demonstrate how dramatically automotive provenance can affect value.

In May 2022, one of only two Mercedes-Benz 300 SLR Uhlenhaut Coupé prototypes sold for €135 million at an auction held at the Mercedes-Benz Museum. Mercedes-Benz described it as a world record for an automobile. Proceeds from the sale provided seed capital for beVisioneers: The Mercedes-Benz Fellowship.

The figures are extraordinary, but the appeal of such cars is not solely financial. They are objects in which engineering, design, competition and cultural memory have become inseparable.

For luxury collectors, that is often where rarity acquires its greatest significance. The object matters, but so does the story it carries.

140 Years, Then Another S-Class Mercedes-Benz Model

Mercedes-Benz chose 29 January 2026 for the world premiere of its extensively updated S-Class, exactly 140 years after Carl Benz filed his original patent.

The symbolism is deliberate, but the scale of what follows is more revealing. Mercedes-Benz says more than 40 new models will make their debut over the next two years as part of the largest product launch programme in the company’s history.

Ola Källenius, Chairman of the Board of Management of Mercedes-Benz Group AG, describes the company’s position as one shaped by its role in automotive history. “As the inventor of the automobile, Mercedes-Benz holds a truly unique position in automotive history,” he says.

Yet heritage presents an interesting challenge for a luxury marque. The more recognisable the past becomes, the easier it is to depend on it.

Mercedes-Benz appears aware of the tension. Its 2026 anniversary programme connects historic models and familiar design codes with electric mobility, software and increasingly automated driving. The new S-Class itself is being used for a transcontinental journey covering more than 50,000 kilometres across six continents and 140 locations.

The anniversary, then, is not really about preserving 1886. It is about asking what the instinct that produced the first automobile looks like when the automobile already exists.

From Solar Paint to Brain-Inspired Computing

Some of the answers currently sit in the research laboratory rather than the showroom.

Mercedes-Benz is exploring a solar coating intended to generate energy from a vehicle’s body surface, potentially reducing the frequency of charging stops. It is also researching neuromorphic computing, a form of computing inspired by the way the human brain functions. The company says the technology has the potential to reduce the energy needed for data processing in autonomous driving by as much as 90 per cent compared with today’s systems. These remain research concepts rather than current production features.

Materials are being reconsidered too. Research includes biotechnologically produced spider silk and leather alternatives derived from recycled plastic, placing questions of tactility and luxury alongside those of resource use.

Elsewhere, Mercedes-Benz is investigating an In-Drive Brake integrated within the electric motor and transmission unit, as well as augmented and mixed reality for increasingly personalised vehicle experiences.

Some ideas will reach production. Others may not.

That uncertainty is part of the point. Innovation rarely arrives with the benefit of hindsight. In 1886, an automobile itself was an unproven proposition. Two years later, Bertha Benz was still buying fuel from a pharmacy and solving mechanical failures at the roadside.

The Hairpin Still Matters

It would be easy to tell 140 years of Mercedes-Benz history through horsepower, luxury saloons and record-setting cars. The more interesting thread may be problem-solving.

Carl Benz had to imagine transport without a horse. Gottlieb Daimler and Wilhelm Maybach approached the same possibility from a different direction. Béla Barényi asked what a car body should do during a collision rather than merely how strong it could be. Later engineers reconsidered braking, airbags, stability and software.

And Bertha Benz encountered a blocked fuel line and reached for what she had.

The technologies have become vastly more complicated. The instinct has not.

A century and four decades after the automobile began, perhaps the most useful part of its history is not the certainty that Mercedes-Benz already knows where motoring is going. It is the reminder that progress has usually begun when somebody encountered a problem for which no established answer yet existed, found one anyway, and kept moving.

140 Years at a Glance

• 29 January 1886: Carl Benz applies for the patent for his three-wheeled motor car.
• 1886: Gottlieb Daimler installs the engine developed with Wilhelm Maybach in a carriage, creating the first four-wheeled automobile.
• 1888: Bertha Benz completes the first long-distance automobile journey from Mannheim to Pforzheim.
• 1926: Benz & Cie. and Daimler-Motoren-Gesellschaft merge to form Daimler-Benz AG.
• 1954: The Mercedes-Benz 300 SL makes its debut. It is later voted “Sports Car of the Century” in 1999.
• 1959: The safety body with defined crumple zones debuts in the Mercedes-Benz 111 series.

• 1978: Digital electronically controlled ABS premieres in the S-Class.
• 1981: The driver airbag makes its production-car world premiere in the S-Class.
• 1995: Electronic Stability Programme debuts in the S-Class 140 series.
• 2022: A Mercedes-Benz 300 SLR Uhlenhaut Coupé sells for €135 million.
• 29 January 2026: The extensively updated S-Class premieres as Mercedes-Benz marks 140 years of the automobile.
• 2026 onwards: More than 40 Mercedes-Benz models are planned to debut across a two-year product programme.

Also read: Fort Jadhavgadh: Inside Pune’s Historic Wedding Destination

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In a category often defined purely by function, a thoughtful shift is taking place towards products that engage younger users as much as they protect them. Studds Accessories Ltd. introduces the Marshall Kids Tom and Jerry Edition helmet in India, bringing together safety engineering and a sense of familiarity drawn from one of animation’s most enduring duos.

For parents, encouraging children to adopt safety habits early can be a challenge. For children, the experience of wearing a helmet is rarely associated with excitement. This new edition attempts to bridge that gap through design that feels both reassuring and recognisable.

A Design Rooted in Cultural Memory

Developed in collaboration with Warner Bros. Discovery Global Consumer Products, the helmet draws from the visual language of Tom and Jerry. The design centres on Jerry in motion, accompanied by comic style elements such as expressive speech bursts and graphic motifs.

A subtle depiction of Tom appears along the lower shell, while the familiar wordmark anchors the overall composition. The design remains consistent across six colourways, each retaining a balanced palette that keeps the look cohesive without overwhelming the form.

The result is a helmet that feels playful yet considered, allowing children to connect with it on a more personal level.

Built for Everyday Use

The Marshall Kids range has been designed with everyday practicality in mind. This edition continues that approach with an open face structure that allows ease of wear while maintaining essential protection.

The helmet is available in two sizes, accommodating children between the ages of three and eight. This ensures a more accurate fit during years when growth is rapid and comfort is essential.

A hypoallergenic inner lining supports daily use across different conditions, while a quick release chin strap simplifies fastening. These details, though small, contribute significantly to making helmet use a routine rather than an inconvenience.

Engineering That Prioritises Safety

Beneath the visual appeal lies a clear focus on protection. The helmet is constructed using a high impact ABS outer shell paired with an EPS liner designed to absorb and distribute impact energy.

It carries ISI certification under BIS standards, reinforcing its compliance with established safety requirements in India. This ensures that while the design speaks to children, the engineering continues to address parental expectations.

Encouraging a Habit Through Design

The introduction of licensed character helmets reflects a broader shift in how brands approach safety for younger audiences. Rather than presenting protection as a rule, the emphasis moves towards making it part of a child’s everyday experience.

Tom and Jerry, with their long standing cultural presence, offer a familiar entry point. By incorporating these characters into a functional product, the helmet becomes less of an obligation and more of an extension of a child’s world.

A Considered Addition to Everyday Mobility

The Studds Marshall Kids Tom and Jerry Edition sits at the intersection of design, safety and behavioural insight. It acknowledges that products designed for children must do more than meet technical standards. They must also engage, reassure and adapt to daily life.

In doing so, it presents a quieter but meaningful evolution in the category. One where safety is not only engineered, but also thoughtfully communicated.

The post Studds Tom and Jerry Kids Helmet Brings Playful Design to Safety appeared first on Regal Celebrations.

Key Highlights:

• New decal edition of the Trooper, one of STUDDS’ best-selling modular helmets in India
• Developed in collaboration with Warner Bros. Discovery Global Consumer Products (WBDGCP) as part of the DC Superheroes inspired range
• Features the iconic Superman “S” shield in large-format graphic, “SUPERMAN” wordmark on the crown and “GREATEST DEFENDER” inscription on the chin bar
• Available in both gloss and matte finishes across five colour options: Black & White, Black & Grey, Black & Red, Black & Teal Metallic Foil and Black & Red Metallic Foil
• Full-face flip-up design combining everyday convenience with full head protection
• High impact ABS outer shell with regulated density EPS liner
• Quick release visor with scratch-resistant coating
• ISI (BIS) and DOT certified for safety compliance
• Hypoallergenic replaceable liner with removable lower trim
• Prices starting at ₹ 2,425 (MRP, inclusive of all taxes)

New Delhi, 08^th June 2026: STUDDS Accessories Ltd., one of the world’s leading two-wheeler helmet manufacturers, has launched the STUDDS Trooper Legacy Shield Helmet, the latest addition to its DC Super-Heroes inspired range developed with Warner Bros. Discovery Global Consumer Products (WBDGCP). The Legacy Shield brings a new graphic identity to the Trooper, one of STUDDS’ most widely adopted modular helmets in the Indian market, combining a bold Superman-inspired design with the flip-up versatility and safety specifications the model is known for.

Building on its ongoing collaboration with Warner Bros. Discovery Global Consumer Products (WBDGCP), the Trooper Legacy Shield introduces a bold, typographic design expression to the Trooper model. The helmet features the iconic Superman “S” shield in a large-format graphic, complemented by the “SUPERMAN” wordmark on the crown and the “GREATEST DEFENDER” inscription on the chin bar, creating a cohesive, statement-making design that stands out on every ride.

A New Graphic Identity: The Legacy Shield Design

The Legacy Shield’s decal is built around a three-zone graphic hierarchy: the large-format Superman “S” shield on the upper rear of the shell, the “SUPERMAN” wordmark across the crown, and the “GREATEST DEFENDER” inscription on the chin bar. The composition reads as a unified visual story across the helmet rather than separate elements placed on a surface.

All five variants sit on a dark base, letting the iconography carry the visual weight without the shell becoming busy. The Black & White, Black & Grey and Black & Red variants progress from restrained to high-contrast in character. The two Metallic Foil options, in Teal and Red, use foil in the graphic zones rather than paint, producing a shinier, more intense light reflection that is unique to the foil material. “

Commenting on the launch of the STUDDS Trooper Superman Legacy Shield Helmet, Mr. Sidhartha Bhushan Khurana – Managing Director, STUDDS Accessories Ltd., said, “The Trooper Legacy Shield marks a new chapter in interpreting the Superman identity on a helmet. The “Greatest Defender” identity aligns naturally with what a helmet represents, reflecting its core purpose of protection on every ride. The Trooper has built a strong following in the modular segment in India and this design brings a graphic language to it that riders can genuinely connect with. We expect it to resonate strongly with riders who want their safety gear to make a statement.”

Full-Face Flip-Up Design for Everyday Versatility

The Trooper Legacy Shield features a full-face flip-up design that combines everyday convenience with full protection. Riders can lift the chin bar during short stops for ease of interaction, while it locks securely in place during rides, offering the safety and coverage of a closed-face helmet. This makes it well-suited for both city commuting and longer rides.

High-Impact Protection and Certified Safety

Constructed with a high-impact ABS (Acrylonitrile Butadiene Styrene) outer shell and regulated density EPS liner, the Trooper Legacy Shield is engineered to absorb and distribute impact energy effectively. Certified by BIS (Bureau of Indian Standards) under ISI standards and by the Department of Transportation, USA (DOT), the helmet reflects STUDDS’ consistent commitment to delivering trusted protection for riders.

Hypoallergenic Replaceable Liner for Long-Ride Comfort

A hypoallergenic, replaceable inner liner helps reduce skin irritation during long rides while maintaining hygiene and comfort. It ensures a fresh fit across seasons and changing riding conditions.

Removable and Replaceable Lower Trim

The modular lower trim is removable and replaceable, simplifying maintenance and helping preserve the helmet’s finish over time.

Quick Release Visor Mechanics

The quick-release visor system enables riders to remove or refit the scratch-resistant visor without tools, making maintenance simple and ensuring clear visibility across riding conditions.

UV Resistant Paint Finish

A UV-resistant paint finish protects the Legacy Shield’s graphics and Metallic Foil colour treatments from prolonged sun exposure, ensuring the decal design retains its visual depth over the helmet’s lifetime.

Quick Release Chin Strap and Stainless-Steel Buckle

A quick-release chin strap enables fast, hassle-free fastening and removal, while a stainless-steel rust-proof buckle ensures reliable, weather-resistant fastening for every ride.

Price and Availability

The STUDDS Trooper Legacy Shield helmet is available in Medium, Large, and Extra-Large sizes across five colour variants, priced at INR 2425 (MRP, inclusive of all taxes). It is available through offline retail outlets, STUDDS exclusive stores, and the brand’s official website.: https://shop.studds.com/.

About Studds Accessories Limited

We are the largest two-wheeler helmets player in India in terms of revenue in Fiscal 2023 and also the world’s largest two-wheeler helmet player by volume in Calendar Year 2024 (Source: CARE Report). We are an established manufacturer with nearly five decades of experience. Our Manufacturing Facilities I, II and III have a combined annualized capacity of producing 9.04 million units. We sold around 7.10 million helmets in Fiscal 2024. Our ‘SMK’ brand was launched in 2016 and is being successfully sold in India and exported to overseas markets (Source: CARE Report). Both of our brands, namely, Studds and SMK, have been marketed and sold in more than 70 countries as of December 31, 2024.

We design, manufacture, market and sell two-wheeler helmets under the ‘Studds’ and ‘SMK’ brands and other accessories (such as two-wheeler luggage, gloves, helmet locking device, rain suits, riding jacket and eye wear) under our ‘Studds’ brand. Our products are sold Pan-India and in more than 70 countries internationally, with our key export markets situated across Americas, Asia (excluding India), Europe and rest of the world.

About Warner Bros. Discovery Global Consumer Products (WBDGCP)

Warner Bros. Discovery Global Consumer Products (WBDGCP), part of Warner Bros. Discovery’s Revenue & Strategy division, extends the company’s powerful portfolio of entertainment brands and franchises into the lives of fans around the world. WBDGCP partners with best-in-class licensees globally on award-winning toy, fashion, home décor and publishing programs inspired by the biggest franchises from Warner Bros.’ film, television, animation, and games studios, HBO, Discovery, DC, Cartoon Network, HGTV, Eurosport, Adult Swim, and more. With innovative global licensing and merchandising programs, retail initiatives, and promotional partnerships, WBDGCP is one of the leading licensing and retail merchandising organizations in the world.  

SUPERMAN and all related characters and elements © & DC (s26)

The post Studds Accessories Ltd.  Launches the TrooperLegacy Shield Helmet in India appeared first on Regal Celebrations.

Two distinct interpretations of the modern middleweight adventure-touring motorcycle

• Unmistakable British design
• 585cc liquid-cooled parallel twin with 270° crank, producing 69 bhp at 9,300 rpm and 57 Nm at 7,500 rpm
• High-strength steel trellis frame with engine as a stressed member
• Fully adjustable KYB suspension front and rear, with integrated hydraulic pre-load adjustment on the rear shock absorber
• Dual semi-floating 310 mm front discs with radial calipers and 270 mm rear disc
• Bosch six-axis IMU with lean-sensitive ABS),cornering traction control and cornering cruise control as standard; Apex variant equipped with electronic combined braking and vehicle hold functionality
• Five rider modes, wheelie control and slide control
• 8-inch TFT display with integrated navigation and Norton Rider app connectivity
• 19-inch front wheel (Atlas) / 17-inch front wheel (Atlas GT) defining two distinct riding personalities
• 36-month warranty with Norton Roadside Assist

“The Atlas name is emblematic of an era when motorcycling was synonymous with adventure. We are proudly carrying forward that rich Norton legacy with our all-new line-up of modern yet quintessentially British adventure motorcycles.”

Richard Arnold, CEO Norton Motorcycles

The all-new Norton Atlas and Atlas GT spearhead the company’s entrance into the adventure and sport-touring segments, marking a defining step in Norton’s ongoing resurgence. The Atlas and Atlas GT expand the brand’s reach while remaining true to the principles that have shaped it for more than a century: purposeful engineering, confident design and machines built to be ridden.

The Atlas and Atlas GT have been developed to redefine what riders can expect from a middleweight adventure bike. They bring together a compact and characterful 585cc parallel twin engine, a lightweight steel trellis chassis and a comprehensive electronics suite led by a six-axis IMU – all delivered within a design language that is unmistakably modern Norton.

The objective is clear: to create a motorcycle that balances everyday usability with emotional appeal – equally at home navigating through weekday traffic as it is covering serious distance at the weekend. A machine that feels intuitive, mechanically honest and reassuringly capable – not overloaded with complexity but equipped with everything a modern rider needs.

At the centre of the Atlas series is Norton’s belief that passion and practicality can – and should – coexist. In a segment traditionally defined by rational decision-making, the Atlas injects design intent, tactile quality and rider engagement without sacrificing durability or real-world performance. It is engineered not merely to compete in the middleweight adventure category, but to elevate it.

Designed at Norton’s Solihull headquarters as part of the company’s wider Resurgence strategy, the Atlas and Atlas GT expand Norton’s portfolio while reinforcing its position as a premium British manufacturer with global ambition.

Design

The Atlas and Atlas GT are among the first Norton models to fully embody the brand’s modern design language developed under the company’s Resurgence strategy. The objective was not to recreate past silhouettes, but to reinterpret Norton’s visual identity through a contemporary lens that balances heritage with technical integration.

Under the direction of Head of Design Simon Skinner, the Norton design strategy provides the Atlas with visual continuity whilst retaining its own character. The Atlas reductive design with minimal visible fixings and visual clutter is unique in its category – the side panel design giving the bike drama and forward movement like no other adventure bike.

This design direction has been developed with the advisory input of Professor Gerry McGovern OBE, Chief Creative Advisor to Norton. His emphasis on modernity, integration and disciplined form has helped to shape a visual identity that is recognisably British without relying on nostalgia.

The Atlas avoids decorative excess, instead allowing structural elements to remain visually honest. Importantly, design decisions have been led by function: rider position, airflow management and component packaging ensure that visual intent does not compromise mechanical integrity.

The result is a motorcycle that stands apart through coherence, not extravagance.

Engineering

The Atlas and Atlas GT are built around a platform architecture that has been developed with a clear objective: usable performance and modern rider intelligence in a lightweight, balanced package. Within that concept, each represents a subtly distinct interpretation of the same core idea. The Atlas is configured to favour adaptability across varied terrain. It retains full electronic capability and the same powertrain specification as the GT, but its stance and suspension tuning position it closer to the traditional adventure spectrum. It is engineered for riders who may encounter changing surfaces within a single journey and require a motorcycle that remains composed off the road as well as on it.

The Atlas GT offers a more road-focused package suited to sustained touring and fast A-road riding. Its geometry and damping are tuned to prioritise road feedback and cornering composure, delivering a more direct connection to the road surface without compromising long-distance comfort.

Powertrain

At the heart of both the Atlas and Atlas GT sits a 585cc liquid-cooled parallel twin engine with segment best APS (atmospheric plasma spray) coated cylinder surface, with a 78 mm bore, a 61.2 mm stroke and a 270° crankshaft configuration. Producing 69 bhp at 9,300 rpm and peak torque of 57.5 Nm at 7,500 rpm, the engine has been developed to deliver accessible, engaging performance across real-world riding conditions. The engine’s character is defined by the breadth of its torque band and the confidence it provides across varied terrain.

The 270° crankshaft configuration provides a distinct firing character and a broad, tractable torque delivery to make the most of its inherent traction pulses, preservation of inertia and balanced secondary forces while remaining compact and efficient. The emphasis is on usable torque – clean pick-up at low revs, strong in-gear acceleration through the midrange and a willingness to rev when the road opens up.

Performance and durability are ensured thanks to twin oil pumps that reduce internal friction, maintain lubrication stability under sustained load, while a high-flow coolant system manages heat dissipation, particularly in heavy traffic or warmer climates.

A range of intelligent engineering solutions, including a knock sensor and protected air-intake system, further enhances reliability, even in demanding environments and inconsistent fuel conditions

Gearbox ratios have been selected to keep the engine within its strongest operating range across urban riding, motorway cruising and back-road exploration. A wet multi-plate slipper clutch ensures forgiving downshifts under braking, while a standard-fit bidirectional quick-shifter enables seamless clutchless gear changes, both up and down, when riding with intent.

Enhancing the overall riding experience, the motorcycle features a finely tuned exhaust note and advanced gear refinement technologies that deliver a premium acoustic character with reduced mechanical noise.

Complementing this are compact and efficient engineering solutions such as the curved radiator, single-sprocket DOHC layout, and downdraft intake ports, which optimise cooling efficiency, airflow, and engine packaging to deliver strong high-speed performance, improved durability, and a refined touring experience.

The Atlas engine is designed to feel alive, responsive and characterful – it rewards rider input without demanding constant attention.

Chassis and dynamics

The Atlas and Atlas GT share a high-strength steel trellis frame that integrates the engine as a structural element. The objective was straightforward: create a chassis that delivers precise handling and stability without unnecessary mass or complexity.

With a wet weight (no fuel) of 188 kg for the Atlas and 192 kg for Atlas Apex, both models target the lighter end of the middleweight adventure tourer segment for optimal agility. Mass centralisation has been a key engineering priority, with careful placement of the engine, fuel tank and ancillary components resulting in a motorcycle that feels neutral at low speeds while remaining reassuringly stable and secure on the open road.

Geometry is tuned to suit each model’s intended role. The Atlas features a longer wheelbase and increased ground clearance to support light overland use across uneven surfaces, while the Atlas GT adopts a shorter-travel suspension configuration and road-focused stance for sharper turn-in and enhanced composure on faster roads. In both cases, the goal is predictability: a chassis that communicates clearly and responds faithfully to rider input.

The steel trellis construction also allows for controlled flex characteristics. Rather than targeting absolute stiffness, Norton’s engineering team has focused on achieving a balance between rigidity and feedback. The outcome is a frame that remains stable under load while retaining the subtle compliance that contributes to rider confidence over distance.

A cast aluminium twin-sided swingarm complements the main frame structure, contributing to reduced unsprung mass and consistent rear-wheel tracking under acceleration and braking. Combined with carefully tuned weight distribution, the Atlas and Atlas GT deliver a ride that is composed without feeling detached – stable when loaded with luggage, yet agile for urban manoeuvring.

The emphasis throughout has been clarity. Steering response is linear, weight transfer is progressive and the motorcycle remains communicative and intuitive whether ridden conservatively or with greater commitment. It is a chassis that supports the rider rather than surprising them.

Suspension, brakes and running gear

Suspension for both the Atlas and Atlas GT is developed together with KYB and tuned to complement each model’s intended focus. At the front, fully adjustable 43 mm USD forks feature 180 mm of wheel travel on the Atlas and 140 mm on the Atlas GT.

The advanced suspension system offers exceptional adaptability through fully-adjustable front suspension with 20-step compression and rebound settings, enabling riders to tailor damping characteristics to varying terrains and riding styles.

Rear suspension duties are handled by a fully-adjustable KYB monoshock unit, with 180mm wheel travel complemented by stroke-dependent damping technology, enhances off-road capability while maintaining on-road composure. While the Atlas GT, in keeping with the model’s more road-oriented focus, provides 140 mm wheel travel. The hydraulic preload adjuster enables quick suspension tuning through an intuitive hand-operated control.

Further enhancing the dynamic riding experience is a segment-first braking architecture featuring best-in-class dual floating 310mm disc with radial front calipers, delivering precise braking performance and superior heat dissipation for sustained riding confidence.

The sizing reflects a deliberate choice to provide strong, consistent stopping power suited to loaded touring and variable terrain. Lever feel has been calibrated for progressive response rather than abrupt bite, ensuring controlled, predictable stopping in mixed conditions. Both the Atlas Apex and Atlas GT Apex variants also include the electronic combined braking and vehicle hold feature.

Wheel construction further differentiates the two models. The Atlas runs a 19-inch front and 17-inch rear high strength aluminium alloy wheel combination to balance trail capability with road confidence, while the Atlas GT adopts 17-inch cast-alloy wheels front and rear for sharper steering precision and a broader road tyre selection for predominantly road-based use. Both are equipped with tyres selected for multi-surface versatility, reinforcing the models’ do-everything brief.

Taken together, the suspension system reflects the Atlas philosophy: engineered adaptability without unnecessary complication. Fully-adjustable components allow riders to tailor the setup to load and riding style, while factory calibration ensures a balanced baseline straight from the showroom.

Intelligent rider support systems

The Atlas and Atlas GT are equipped with Norton’s most comprehensive electronics package to date, built around the latest Bosch six-axis Inertial Measurement Unit (IMU). The advanced system architecture has been integrated from the outset to support stability, safety and rider confidence across varied terrain.

Lean-sensitive ABS and traction control operate through data gathered from pitch, roll and yaw inputs, allowing intervention to adapt dynamically to cornering forces. Multiple rider modes and selectable intervention levels provide adjustability without over complication. The calibration philosophy is deliberate: offer meaningful control options but avoid overwhelming the rider with unnecessary layers of configuration.

Cornering cruise control extends the system’s capability beyond straight-line motorway use to maintain speed smoothly through sweeping bends and reduce fatigue over longer journeys. Rear wheel slide control and wheelie control offer additional stability under hard acceleration, while Hill Hold Assist supports confident inclined take-offs both on and off-road.

The intent is to provide a complete, coherent package that reflects modern expectations while retaining an intuitive riding experience. Interventions are calibrated to feel natural rather than abrupt, so skilled riders can explore the chassis and engine character without intrusive correction. Electronics operate as a safety net and performance enhancer, not a substitute for rider input or control.

In the Atlas series, technology is present but never dominant; it quietly extends capability, particularly in poor weather or on unpredictable surfaces, while preserving mechanical clarity.

Interface and connectivity

Central to the rider experience is Norton’s signature 8-inch touchscreen TFT display, delivering incredible clarity and a user interface designed for legibility in all lighting conditions.

The display provides access to ride modes, system settings and real-time data including fuel consumption, distance metrics and engine information, turn-by-turn navigation reduces reliance on external devices, while Bluetooth connectivity enables multimedia control and hands-free communication.

The interface’s layout and iconography emphasise clarity, ensuring that essential information remains accessible at a glance, while tactile switchgear allows the operation of core functions without removing focus from the road.

The ergonomically-engineered switch cube with programmable buttons and intuitive joystick-style controls allows seamless access to instrument cluster functions while riding, enhancing convenience, precision, and rider focus on every journey.

Connectivity extends beyond the cockpit through the Norton Rider app. Over-the-air update capability ensures system software remains current, while ride statistics and service reminders enhance the ownership convenience. The objective is continuity: a seamless connection between motorcycle, rider and service network.

This digital integration supports modern convenience expectations while maintaining a rider-first ethos and leaving the fundamental character of the machine unaltered.

Ergonomics and practicality

Rider ergonomics were a key focus for the engineering team, with extensive analysis and testing of the interface between the rider and the bike. This has ensured a riding position that is unimpeded when seated and covering long distances as well as when standing for off-road riding. The surfaces of the bodywork support the rider while easing moving back and forth on the bike.

The Atlas and Atlas GT have been developed with sustained usability as a core focus. Extensive studies in computational fluid dynamics (CFD) combined with wind tunnel testing were used to develop and validate the aerodynamic protection of the Atlas. These measures ensure smooth airflow around the rider to improve comfort, limit buffeting, and avoid rider fatigue.

The contoured windscreen (which is fully adjustable on the Apex versions) and adjustable hand levers and footpegs allow for an individually tailored riding position, while tapered aluminium handlebars provide strength with natural leverage and reduced rider fatigue.

Seat height differs between models to reflect their intended focus. The Atlas offers increased ground clearance and a taller stance to support light off-road use with a seat height of 845mm, while the Atlas GT adopts a lower seat height of 815mm for greater accessibility and fast-road confidence. On both models, a specially-designed radiator ‘chimney’ manages engine heat dissipation away from the rider to ensure optimised comfort, particularly in heavy traffic or warmer climates.

Integrated grab handles and luggage mounting points are designed directly into the chassis architecture. Available as an option on the Atlas but fitted as standard to the Atlas Apex is an easy-fit rear luggage frame that includes additional pillion support and provides a mounting point for a rear storage box and side panniers. Heated grips are also offered as an option on the Atlas but fitted as standard on the Apex variant, to extend the riding season in colder climates.

Practical touches extend to Bluetooth-enabled keyless functionality, enabling start, stop and seat & fuel cap access without traditional key insertion. A USB-C port supports device connectivity and charging when required, while tyre pressure monitoring is included on the Atlas Apexmodel and provides real-time awareness during extended trips. The result is a motorcycle engineered not just for peak moments but also for everyday ownership.

Lighting and visibility

Lighting on the Atlas and Atlas GT serves both functional and design objectives. Twin projector LED headlights provide strong, evenly distributed illumination, with dynamic intensity scaling relative to road speed to optimize visibility.

Signature daytime running lights establish a distinctive front-end identity, while handguard-integrated indicators maintain clean surfacing without exposed fixtures. The Atlas and Atlas GT can be fitted with cornering lights to extend visibility on twisting roads, and puddle lamp to assist low lit parking conditions. Both features are standard on the Apex variants.

Dynamic brake light functionality enhances visibility to following traffic under hard braking, supporting active safety without visual clutter.

The lighting suite reflects the broader Atlas design philosophy: integration, clarity and purpose. It enhances presence on the road while contributing meaningfully to rider confidence in varied conditions.

The Atlas ownership experience

Beyond engineering and design, the Atlas and Atlas GT reflect Norton’s comprehensive focus on the long-term ownership experience.

All new Norton motorcycles are supplied with a 36-month unlimited mileage warranty for UK and EU, 36-months, 30-months / 30,000 miles for USA. During the warranty period, riders also benefit from Norton Roadside Assist, providing 24/7 coverage, rapid response co-ordination and onward travel support.

A dedicated Norton Client Services team supports service booking and assistance requests, reinforcing the company’s commitment to a premium ownership relationship. Through the Norton Rider app, customers can access service reminders, ride data and system updates, maintaining the connection between the motorcycle and its support network.

This ownership structure reflects the same philosophy that underpins the Atlas itself: capability supported by clarity and confidence.

The Atlas and Atlas GT represent a clear evolution of the Norton brand – applying modern engineering discipline, integrated electronics and contemporary British design to one of motorcycling’s most competitive segments.

Designed and engineered at Norton’s Solihull headquarters, the Atlas series offers a distinctly British take on the modern middleweight adventure motorcycle– engineered to not only perform and endure but also set a new benchmark for what this class of motorcycle can be.

ATLAS: POWERTRAIN & CHASSIS 

ENGINE 

Type: Liquid-cooled 585cc DOHC 270º crank parallel twin 

Bore & stroke: 78mm x 61.2mm  

Compression ratio: 12.2:1 

Fuel injection: Multi-point sequential fuel injection system, ride-by-wire throttle 

PERFORMANCE 

Max Power: 69 BHP / 70 PS / 51.5 kW @ 9,300 rpm  

Max Torque: 57.5 Nm / 42 ft-lb @ 7,300 rpm 

EXHAUST 

Steel 2-into-1 system with upswept silencer 

TRANSMISSION 

Gearbox: 6-speed with bi-directional up/down Quick Shift 

Clutch: Cable-operated Assist & Slip multiplate wet clutch 

Primary drive: Constant mesh; Ratio: 40:81 

Final drive: X-ring 116 Chain, 16T Front Sprocket, 47T Rear Sprocket 

Gear ratios: 1^st: 16.445, 2^nd: 12.268, 3^rd: 9.447, 4^th: 7.647, 5^th: 6.514, 6^th: 5.678   

CHASSIS 

Frame: Steel trellis  

Swingarm: Cast aluminium 

Seat: One-piece rider & pillion seat 

SUSPENSION 

Front Suspension: KYB 43mm USD forks, 180mm wheel travel, fully adjustable 

Rear Suspension: KYB monoshock RSU, 180mm wheel travel, adjustable tension damping with hydraulic preload adjustment 

BRAKES 

Front Brakes: 2x 310mm semi-floating discs, radially-mounted Bybre calipers 

Rear Brake: 270mm rear disc, Bybre caliper 

WHEELS & TYRES 

Front Wheel: Cast alloy / Spoked steel, 19” x 2.50”  

Front Tyre: Eurogrip Explo R Plus, 110/80 ZR19 

Rear Wheel: Cast alloy / Spoked steel, 17” x 4.00” 

Rear Tyre: Eurogrip Explo R Plus, 150/70 ZR17 

DIMENSIONS 

Wet weight, no fuel: 188 kg

Fuel tank capacity: 15.4 litres / 3.39 Gallons (Imperial) / 4.07 Gallons (US) 

Seat height: 845 mm  

Ground clearance: 220 mm 

Wheelbase: 1465 mm  

Rake: 25.7 º 

Trail: 101.7 mm 

SERVICE & WARRANTY 

Service interval: 12 months / 6,000 miles / 10,000 kilometres 

Warranty: 36 months – Unlimited kms (UK, EU) / 30,000 miles (USA)

CONSUMPTION & EMISSIONS 

Fuel consumption: 23 kmpl / 65 mpg (Imperial) / 54 mpg (US) 

Emissions / CO2: EURO5+, Bharat Stage VI, California & US

ATLAS: FEATURES 

DESIGN 

Adjustable brake and clutch levers 

Aluminium footpegs with removable rubber insert 

Plastic protective cover (Base), Aluminium integrated bash plate (Apex)

LIGHTING 

LED twin-projector headlamps with dynamic light intensity & signature DRL (Daytime Running Lights) 

LED front indicators integrated into handguards 

LED 3-in-1 multi-function taillight & rear indicators 

INSTRUMENTS 

Full-colour 8” touchscreen TFT display, 720p resolution 

Multi-way connectivity (Bluetooth & Wi-Fi) 

Multimedia control (music & calls) 

Navigation control (turn-by-turn)

Go Pro control 

Over-the-air software (S-OTA) & firmware (F-OTA) updates 

Ride telematics 

Norton Rider app integration 

ELECTRONICS 

Keyless ignition with electronic steering lock, seat lock & fuel filler cap 

USB-C charger 

RIDE MODES 

Urban, Rain, Sport, Tour, Enduro  

ELECTRONIC RIDER AIDS 

Bosch 10.3MB 6-axis IMU (Inertial Measurement Unit), including… 

N-DTC – Drag Torque Control  

N-ABS – Anti-Lock Braking System 

N-TEC – Tractive Effort Control 

N-DCC – Dynamic Cruise Control 

N-TWC – Total Wheelie Control 

N-RLC – Rear Lift Control 

N-RSC – Rear Slide Control  

COLOUR OPTIONS 

Matrix Black 

Trophy Silver 

Verona Green (cost option) 

Sinopia Orange (cost option) 

–

ATLAS APEX: POWERTRAIN & CHASSIS 

ENGINE 

Type: Liquid-cooled 585cc DOHC 270º crank parallel twin 

Bore & stroke: 78mm x 61.2mm  

Compression ratio: 12.2:1 

Fuel injection: Multi-point sequential fuel injection system, ride-by-wire throttle 

PERFORMANCE 

Max Power: 69 BHP / 70 PS / 51.5 kW @ 9,300 rpm  

Max Torque: 57.5 Nm / 42 ft-lb @ 7,300 rpm 

EXHAUST 

Steel 2-into-1 system with upswept silencer 

TRANSMISSION 

Gearbox: 6-speed with bi-directional up/down Quick Shift 

Clutch: Cable-operated Assist & Slip multiplate wet clutch 

Primary drive: Constant mesh; Ratio: 40:81 

Final drive: X-ring 116 Chain, 16T Front Sprocket, 47T Rear Sprocket 

Gear ratios: 1^st: 16.445, 2^nd: 12.268, 3^rd: 9.447, 4^th: 7.647, 5^th: 6.514, 6^th: 5.678   

CHASSIS  

Frame: Steel trellis  

Swingarm: Cast aluminium 

Seat: One-piece rider & pillion seat 

SUSPENSION 

Front Suspension: KYB 43mm USD forks, 180mm travel, fully adjustable 

Rear Suspension: KYB monoshock RSU, 180mm travel, full hydraulic adjustment 

BRAKES 

Front Brakes: 2x 310mm floating discs, radially-mounted Bybre calipers 

Rear Brake: 270mm rear disc, Bybre caliper 

WHEELS & TYRES 

Front Wheel: Cast alloy / Spoked steel, 19” x 3.00”  

Front Tyre: Eurogrip Explo R Plus, 110/80 ZR19 

Rear Wheel: Cast alloy / Spoked steel, 17” x 4.50” 

Rear Tyre: Eurogrip Explo R Plus, 150/70 ZR17 

DIMENSIONS 

Wet weight, no fuel: 192 kg

Fuel tank capacity: 15.4 litres / 3.9 Gallons (Imperial) / 4.1 Gallons (US) 

Seat height: 845 mm  

Ground clearance: 220 mm 

Wheelbase: 1465 mm  

Rake: 25.7 º 

Trail: 101.7 mm 

SERVICE & WARRANTY 

Service interval: 12 months / 6,000 miles / 10,000 kilometres 

Warranty: 36 months – Unlimited kms (UK, EU) / 30,000 miles (USA)

CONSUMPTION & EMISSIONS 

Fuel consumption: 23 kmpL / 65 MPG (Imperial) / 54 MPG (US) 

Emissions / CO2: EURO5+, Bharat Stage VI, California & US 

ATLAS APEX: FEATURES 

DESIGN 

Adjustable hand & foot levers 

Aluminium footpegs with removable rubber insert 

Rugged plastic bash plate 

All-terrain sump protection kit (aluminium insert) 

Easy-adjust windscreen 

Rear luggage & pillion handle kit 

LIGHTING 

LED twin-projector headlamps with dynamic light intensity & signature DRL (Daytime Running Lights) 

LED front indicators integrated into handguards 

LED 3-in-1 multi-function taillight & rear indicators  

LED cornering lights  

LED puddle lamp  

INSTRUMENTS 

Full-colour 8” touchscreen TFT display, 720p resolution 

Multi-way connectivity (Bluetooth & Wi-Fi) 

Multimedia control (music & calls) 

Navigation control 

Go Pro control 

Over-the-air software (S-OTA) & firmware (F-OTA) updates 

Ride telematics 

Norton Rider app integration 

ELECTRONICS 

Keyless ignition with electronic steering lock, seat lock & fuel filler cap 

USB-C charger 

Tyre pressure monitoring system (TPMS) 

Integrated heated grips 

RIDE MODES 

Urban, Rain, Sport, Tour, Enduro  

ELECTRONIC RIDER AIDS 

Bosch 10.3ME 6-axis IMU (Inertial Measurement Unit), including… 

N-DTC – Drag Torque Control  

N-ABS – Anti-Lock Braking System 

N-TEC – Tractive Effort Control 

N-DCC – Dynamic Cruise Control 

N-TWC – Total Wheelie Control 

N-RLC – Rear Lift Control 

N-RSC – Rear Slide Control  

N-VHC – Vehicle Hold Control 

N-ECB – Electronic Combined Braking  

COLOUR OPTIONS 

Matrix Black 

Trophy Silver 

Verona Green 

Sinopia Orange 

Glacier Blue (cost option) 

ENDS

Notes to Editors:

The Norton Atlas – a nameplate steeped in history and adventure 

The revival of Atlas signals the next chapter in Norton’s evolution, reconnecting a storied past with the demands and ambitions of modern riders.

Introduced in 1962, the original Atlas was export-focused, especially toward the US market at a time when American riders were demanding greater displacement, stronger torque and high-speed touring capability. The Atlas name came to symbolise Norton’s ambitions of international adventure and acclaim for its uniquely British yet versatile motorcycles.

Atlas is recognised for combining muscular performance with the handling precision that defines British motorcycling excellence. It is a nameplate equally associated with long-distance freedom, raw mechanical character and the expanding motorcycle culture of adventure-performance riding.

About Norton Motorcycles

Norton Motorcycles was founded in 1898 and is one of Britain’s most iconic motorcycle marques, with a heritage shaped by engineering innovation, racing success and distinctive design. Its name is closely associated with the Isle of Man TT and with celebrated models including the Manx, Commando, Dominator, Atlas, Navigator and 650SS.

Today, Norton is entering a new chapter under the ownership of TVS Motor Company, which acquired the brand in April 2020. Based at Norton’s modern manufacturing facility in Solihull, West Midlands, the company designs, engineers and builds British motorcycles, assembled using traditional hand-crafted techniques supported by modern engineering, advanced manufacturing processes and rigorous quality standards.

Norton’s new generation of motorcycles embodies contemporary technology, emotional performance, modern aesthetics and exclusivity. Guided by the principles of design, dynamics and detail, Norton is focused on creating motorcycles that honour its past while establishing a desirable, high-quality and distinctive future.

About TVS Motor Company

TVS Motor Company (BSE:532343 and NSE: TVSMOTOR), part of TVS Venu, is a reputed two and three-wheeler manufacturer globally, championing progress through sustainable mobility with four state-of-the-art manufacturing facilities located in India and Indonesia. Rooted in our 100-year legacy of trust, value, and passion for customers, it takes pride in making internationally accepted products of the highest quality through innovative and sustainable processes. TVS Motor is the only two-wheeler company to have won the prestigious Deming Prize. Our products lead in their respective categories in the J.D. Power IQS and APEAL surveys. We have been ranked No. 1 Company in the J.D. Power Customer Service Satisfaction Survey for four consecutive years. Our group company Norton Motorcycles, based in the United Kingdom, is one of the most emotive motorcycle brands in the world. TVS Motor Company endeavours to deliver the most superior customer experience across 90 countries in which we operate. 

For more information, please visit www.tvsmotor.com 

Media enquiries:

press.office@nortonmotorcycles.com; ks.harini@tvsmotor.com; mayuri.sil@tvsmotor.com

Media site:

http://nortonresurgence.com

Website:

www.nortonmotorcycles.com

Facebook:

www.facebook.com/NortonMotorcycles

Instagram:

www.instagram.com/norton.motorcycles

LinkedIn:

www.linkedin.com/in/norton-motorcycles

The post THE NORTON ATLAS AND ATLAS GT IN FULL TECHNICAL DETAIL appeared first on Regal Celebrations.

Key Highlights:

• New decal edition of the Trooper, one of STUDDS’ best-selling modular helmets in India
• Developed in collaboration with Warner Bros. Discovery Global Consumer Products (WBDGCP) as part of the DC Superheroes inspired range
• Features the iconic Superman “S” shield in large-format graphic, “SUPERMAN” wordmark on the crown and “GREATEST DEFENDER” inscription on the chin bar
• Available in both gloss and matte finishes across five colour options: Black & White, Black & Grey, Black & Red, Black & Teal Metallic Foil and Black & Red Metallic Foil
• Full-face flip-up design combining everyday convenience with full head protection
• High impact ABS outer shell with regulated density EPS liner
• Quick release visor with scratch-resistant coating
• ISI (BIS) and DOT certified for safety compliance
• Hypoallergenic replaceable liner with removable lower trim
• Prices starting at ₹ 2,425 (MRP, inclusive of all taxes)

New Delhi, 08^th June 2026: STUDDS Accessories Ltd., one of the world’s leading two-wheeler helmet manufacturers, has launched the STUDDS Trooper Legacy Shield Helmet, the latest addition to its DC Super-Heroes inspired range developed with Warner Bros. Discovery Global Consumer Products (WBDGCP). The Legacy Shield brings a new graphic identity to the Trooper, one of STUDDS’ most widely adopted modular helmets in the Indian market, combining a bold Superman-inspired design with the flip-up versatility and safety specifications the model is known for.

Building on its ongoing collaboration with Warner Bros. Discovery Global Consumer Products (WBDGCP), the Trooper Legacy Shield introduces a bold, typographic design expression to the Trooper model. The helmet features the iconic Superman “S” shield in a large-format graphic, complemented by the “SUPERMAN” wordmark on the crown and the “GREATEST DEFENDER” inscription on the chin bar, creating a cohesive, statement-making design that stands out on every ride.

A New Graphic Identity: The Legacy Shield Design

The Legacy Shield’s decal is built around a three-zone graphic hierarchy: the large-format Superman “S” shield on the upper rear of the shell, the “SUPERMAN” wordmark across the crown, and the “GREATEST DEFENDER” inscription on the chin bar. The composition reads as a unified visual story across the helmet rather than separate elements placed on a surface.

All five variants sit on a dark base, letting the iconography carry the visual weight without the shell becoming busy. The Black & White, Black & Grey and Black & Red variants progress from restrained to high-contrast in character. The two Metallic Foil options, in Teal and Red, use foil in the graphic zones rather than paint, producing a shinier, more intense light reflection that is unique to the foil material. “

Commenting on the launch of the STUDDS Trooper Superman Legacy Shield Helmet, Mr. Sidhartha Bhushan Khurana – Managing Director, STUDDS Accessories Ltd., said, “The Trooper Legacy Shield marks a new chapter in interpreting the Superman identity on a helmet. The “Greatest Defender” identity aligns naturally with what a helmet represents, reflecting its core purpose of protection on every ride. The Trooper has built a strong following in the modular segment in India and this design brings a graphic language to it that riders can genuinely connect with. We expect it to resonate strongly with riders who want their safety gear to make a statement.”

Full-Face Flip-Up Design for Everyday Versatility

The Trooper Legacy Shield features a full-face flip-up design that combines everyday convenience with full protection. Riders can lift the chin bar during short stops for ease of interaction, while it locks securely in place during rides, offering the safety and coverage of a closed-face helmet. This makes it well-suited for both city commuting and longer rides.

High-Impact Protection and Certified Safety

Constructed with a high-impact ABS (Acrylonitrile Butadiene Styrene) outer shell and regulated density EPS liner, the Trooper Legacy Shield is engineered to absorb and distribute impact energy effectively. Certified by BIS (Bureau of Indian Standards) under ISI standards and by the Department of Transportation, USA (DOT), the helmet reflects STUDDS’ consistent commitment to delivering trusted protection for riders.

Hypoallergenic Replaceable Liner for Long-Ride Comfort

A hypoallergenic, replaceable inner liner helps reduce skin irritation during long rides while maintaining hygiene and comfort. It ensures a fresh fit across seasons and changing riding conditions.

Removable and Replaceable Lower Trim

The modular lower trim is removable and replaceable, simplifying maintenance and helping preserve the helmet’s finish over time.

Quick Release Visor Mechanics

The quick-release visor system enables riders to remove or refit the scratch-resistant visor without tools, making maintenance simple and ensuring clear visibility across riding conditions.

UV Resistant Paint Finish

A UV-resistant paint finish protects the Legacy Shield’s graphics and Metallic Foil colour treatments from prolonged sun exposure, ensuring the decal design retains its visual depth over the helmet’s lifetime.

Quick Release Chin Strap and Stainless-Steel Buckle

A quick-release chin strap enables fast, hassle-free fastening and removal, while a stainless-steel rust-proof buckle ensures reliable, weather-resistant fastening for every ride.

Price and Availability

The STUDDS Trooper Legacy Shield helmet is available in Medium, Large, and Extra-Large sizes across five colour variants, priced at INR 2425 (MRP, inclusive of all taxes). It is available through offline retail outlets, STUDDS exclusive stores, and the brand’s official website.: https://shop.studds.com/.

About Studds Accessories Limited

We are the largest two-wheeler helmets player in India in terms of revenue in Fiscal 2023 and also the world’s largest two-wheeler helmet player by volume in Calendar Year 2024 (Source: CARE Report). We are an established manufacturer with nearly five decades of experience. Our Manufacturing Facilities I, II and III have a combined annualized capacity of producing 9.04 million units. We sold around 7.10 million helmets in Fiscal 2024. Our ‘SMK’ brand was launched in 2016 and is being successfully sold in India and exported to overseas markets (Source: CARE Report). Both of our brands, namely, Studds and SMK, have been marketed and sold in more than 70 countries as of December 31, 2024.

We design, manufacture, market and sell two-wheeler helmets under the ‘Studds’ and ‘SMK’ brands and other accessories (such as two-wheeler luggage, gloves, helmet locking device, rain suits, riding jacket and eye wear) under our ‘Studds’ brand. Our products are sold Pan-India and in more than 70 countries internationally, with our key export markets situated across Americas, Asia (excluding India), Europe and rest of the world.

About Warner Bros. Discovery Global Consumer Products (WBDGCP)

Warner Bros. Discovery Global Consumer Products (WBDGCP), part of Warner Bros. Discovery’s Revenue & Strategy division, extends the company’s powerful portfolio of entertainment brands and franchises into the lives of fans around the world. WBDGCP partners with best-in-class licensees globally on award-winning toy, fashion, home décor and publishing programs inspired by the biggest franchises from Warner Bros.’ film, television, animation, and games studios, HBO, Discovery, DC, Cartoon Network, HGTV, Eurosport, Adult Swim, and more. With innovative global licensing and merchandising programs, retail initiatives, and promotional partnerships, WBDGCP is one of the leading licensing and retail merchandising organizations in the world.  SUPERMAN and all related characters and elem

The post Studds Accessories Ltd.  Launches the TrooperLegacy Shield Helmet in India appeared first on Regal Celebrations.